I’m Kate, a UK based social media freelancer. I help brands make content - anything from the strategy that shapes it, to the short-form videos that sell it, to the data that scales it.

My work sits comfortably between content creation (specialising in creating user generated content paid ads), social media creative direction and strategy and performance marketing.

Oh incase you were wondering Gretta stands for Growth. Results. Experimentation. Testing. Trends. Adaptation - but many clients think its’ my name.

Welcome to Gretta.

Your go to place for all things social media freelancing.

content creation examples

450+ brand collaborations

Brands I’ve worked with 👇

Contact Kate

Click to view my paid ad examples below

Planta | App

Health Lottery | Charity &

Fundraising

Northern Rail | Travel

First Direct | Banking

View content creation examples HERE

Services

Content Creation

UGC paid ads, content days, content for organic social media platforms
Social Media Management

Editing of content, Creation of graphics, Captioning & scheduling of posts, Community management and daily engagement, Monthly reviews of analytics and insights, Monthly content schedules
Creative Strategy with Audit

I support your performance marketing - from paid ads to funnel and organic strategy
Bespoke Social Media Package

Talent collaboration, copywriting, social media management, user-generated content - let’s create a bespoke package together to suit your business’s needs

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50.6k

Followers across

TikTok + Instagram

450+

Brand partners including Nescafé, Northern Rail & Vinted

What I do (and do well)

I tailor AD frameworks to UGC optimising maximum ROI.

Create User Generated Content for brands that prioritises your audiences problems. Let me SOLVE those problems through creative UGC.

Send Kate an ENQUIRY

5 star Feedback from multiple clients

⭐⭐⭐⭐⭐

Thank you Kate, You absolutely smashed this - 25.97% Hook Rate which we are delighted with! - Victor

This is performing for us SO well - CTR (all): 1.55% (over 50% higher than average) - Female Invest

Hold Rate: 22%. Meta has tracked over 300 sales that have had an interaction with one of your ads. I’d say the most impressive thing with your content is the Hold Rate - Sally

Every user generated content campaign needs strategy. I always utilise funnel optimisation for paid ads and make sure your content is set up to perform as Meta ads.

This particular ToF paid ad campaign was created for GrowTropicals and pulled in a 9.30x and 10.45x ROAS. I developed the UGC strategy, filmed the content in house and edited the ad(s). I focused on a strong hook, a mix of visuals like emojis and iPhone recognisable buttons, all with the pacing and storytelling that made the ad instantly recognisable and engaging.