Freelance paid social creative strategist

AS SEEN IN

I find and scale winning ads for DTC brands, performance marketing teams and agencies.

Woman holding a folder titled 'Social Content Creator Application for Trusted House Sitters'

Hi, I’m Kate.

I am a freelance paid social creative strategy based in Leeds, UK. My work involves researching audiences, writing creative briefs, directing video and static ad creative and using performance data to find winning ads and scale them.

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Trusted by 300+ ecom brands

& growth agencies

Nice words from nice people…

  • "Love this! Great work Kate and exactly what I'm after"

    Oliver - Head of Growth

    Juniper

  • "Kate is very professional to work with and always looks at how the brief can be stretched to garner more outputs for the client. Would definitely recommend Kate for future work"

    Sarah Cave - Account Director

    Creative Race Agency

  • "I was always impressed by the quality of her content and how well it performed"

    Sally Hunt - Advertising Lead

    Female Invest

Contact Kate

How we can work together

02. One off project work

Looking for paid social creative strategy support on a project basis? A typical project starts with a Meta/platform creative audit to identify what IS working, what is NOT and where the gaps are. From there I typically research your audience + ideal customer profile to find opportunities to tap into and then develop creative territories, write briefs and set up a testing and iteration creative strategy process.

Enquire to work with me

01. Monthly Subscription

I work as part of your team for a set number of days per month, slot into your workflow & share my process when it helps. Together we can work out the mix of static briefs, iteration briefs, video briefs, AI briefs etc based on what your team needs that month.

Get in touch today

A flowchart titled 'The Creative Strategy Flywheel' illustrating seven steps with purple and gray boxes and arrows showing the process flow. Step 01 is 'Research', step 02 is 'Ideation', step 03 is 'Briefing', step 04 is 'Content Creation', step 05 is 'Evaluation', step 06 is 'Launch', and step 07 is 'Creative Analysis'. Each step includes a brief description of activities, such as comment analysis, research-based plan determination, plan communication, asset creation, asset matching, running new creatives, and hypothesis validation.

Services 

  • If you are running ads but not seeing the results you want, I will build a paid social system

    ✔️ Audience research & smart targeting

    ✔️ Customer profiles, ICPs & segmentation

    ✔️ Pain point & motivation mapping

    ✔️ Brand USPs & paid ad angles

    ✔️ Creative concepts, variations & ad copy

    ✔️ Awareness‑stage messaging matrix

    ✔️ Creative optimisation

    ✔️ Performance reviews & insights

  • My services help your brand or your clients’ sound consistent and clear across key touch points like websites, landing pages, ads, emails and social content.

    ✔️ Tone of voice guide that keeps teams and channels aligned

    ✔️ Campaign copywriting for ads, landing pages, emails and social posts

    ✔️ Content strategy including clear pillars, platform specific formats for LinkedIn, Meta, Instagram, TikTok and other key channels relevant to B2C‍ & DTC brands

    ✔️ Conversion focused messaging recommendations for key pages

    ✔️ Performance review & optimisation to refine messaging based on what’s resonating

  • ✔️ Organic social strategy - full brand audit, audience & persona breakdown, organic social SWOT, competitor research platform goals and more

    ✔️ Social media consultancy - account audits, competitor analysis, growth recommendations & best practice guidance for ongoing improvement

    ✔️ Performance review & optimisation - review what is working over LinkedIn, Meta, IG, TikTok etc then refining your strategy accordingly

    ✔️ Creative art direction platform specific out of the box creative ideas

    ✔️ Content creation for global/ecom brands‍ ‍

Work with Kate

Ready to find and scale your winning ads?

Contact Kate
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