Freelance Paid Social Creative Strategist for DTC Brands & Growth Agencies

DTC PORTFOLIO

Northern logo with a dark blue circle containing a white arch, and the word 'NORTHERN' in dark blue capital letters to the right.
Boots Opticians logo in blue text with stylized cursive 'Boots' and 'Opticians' written below.
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Logo of Female Invest with a black female silhouette and the company name in gray and black text.
Louise Carter logo in black text on a white background
Logo with a minimalist outline of a chayote squash with the text "Le Chameau 1927" inside.
Logo for Sauce Shop with yellow background and black rectangles containing the words "SAUCE" and "SHOP" in white, stylized text.
A white minimalist leaf design inside a white circle on an olive green background.
Xpeng logo with stylized star above the company name.

I find and scale winning ads for DTC brands, agencies & performance marketing teams

Woman holding a folder titled 'Social Content Creator Application for Trusted House Sitters'

Hi, I’m Kate.

I am a freelance paid social creative strategist based in Leeds, UK. My work involves researching audiences, writing briefs, directing video & static ad creative and using performance data to find winning ads and scale them.

Work with Kate

Trusted by 300+ ecom brands

& growth agencies

Client feedback…

What collaborating on winning DTC ad creative looks like

Portfolio

Sauce Shop Creative Strategy Static

Sauce Shop

A large billboard advertising Abnehmspritze, a weight loss injection, on the side of a multi-story building. The ad shows the price for the injection now at 172 euros, reduced from 249 euros, and a two-month package at 226 euros, down from 299 euros. The background has purple bubbles and a large image of the white injection pen in the center.

Juniper

A potted plant with pink and green variegated leaves on a wooden surface, with other plants in the background.

GrowTropicals

Close-up of a woman wearing multiple gold necklaces with pearl accents, a red dress strap, and a mole on her skin.

Louise Carter

View more client work

How we can work together

01. Monthly Subscription

I work as part of your team for a set number of days per month, slot into your workflow & share my process when it helps. Together we can work out the mix of static briefs, iteration briefs, video briefs, AI briefs etc based on what your team needs that month.

Get in Touch with Kate Today

02. One off project work

Looking for paid social creative strategy support on a project basis? A typical project starts with a Meta/platform creative audit to identify what IS working, what is NOT and where the gaps are. From there I typically research your audience + ideal customer profile to find opportunities to tap into and then develop creative territories, write briefs and set up a testing and iteration creative strategy process.

Enquire About a Project

End to end frameworks for performing paid social creative strategy

〰️

End to end frameworks for performing paid social creative strategy 〰️

Key Wins:

✔️ Supported a core campaign format that generated $348,000 in sales from $219,000 in ad spend & hitting performance metrics like 37.98% scroll stop rate & 8.37% add to cart rate (jewellery brand)

✔️ Generated an 8.37x overall ROAS over all campaign briefs from Aug 24 - April 25 - hybrid creative strategist/creator role (home interior brand)

✔️ Increased Shopify website conversions by 30% in 2 weeks by making product page copy simpler/less technical

✔️ Worked on accounts with up to 400k euro ad spend per month (GLP1 weight loss brand)

Services 

  • If you're not seeing the returns you want in your ads we can work together to create a roadmap for your paid social creative strategy

    ✔️ Diagnostic audit decks to analyse where your ads are currently

    ✔️ Deep audience research to figure out who is buying and why

    ✔️ Getting super clear on customer profiles, ICPs/ target segments

    ✔️ Uncovering pain points, objections, and buying triggers

    ✔️ In depth research/ development

    ✔️ Full UGC scripts alongside primary ad copy (I began my marketing career as a content creator!)

    ✔️ Detailed briefs for video creators and designers to create high-converting statics

    ✔️ Using Motion or other creative analytic tools to read your ad data, spot winning concepts + plan iterations to scale

    I also offer static design work leveraged by AI as a separate service

  • My copy and messaging work helps your brand or your agency’s clients - stay clear and consistent over key customer touchpoints:

    ✔️ Tone of Voice Guidelines - Simple documentation to help internal teams, freelancers, and creators stay on the same page

    ✔️ Performance DTC Ad Copy -Primary text, headlines etc for Meta and TikTok ads (plus other paid social platforms), alongside copywriting for landing pages, PDPs and emails

    ✔️ Content & Angle Strategy - Clear pillars and messaging angles for Meta, TikTok, Instagram and LinkedIn

    ✔️ Conversion Messaging Reviews -Practical recommendations to help improve messaging on high-intent landing/offer pages

    ✔️ Messaging Iteration- Reviewing ad account performance data alongside customer research to audit what’s converting, iterate on winning angles, and write refreshed briefs for new ad iterations

  • ✔️ Organic social strategy - full brand audit, audience & persona breakdown, organic social SWOT, competitor research platform goals and more

    ✔️ Social media consultancy - account audits, competitor analysis, growth recommendations & best practice guidance for ongoing improvement

    ✔️ Performance review & optimisation - review what is working over LinkedIn, Meta, IG, TikTok etc then refining your strategy accordingly

    ✔️ Creative art direction platform specific out of the box creative ideas

    ✔️ Content creation for global/ecom brands‍ ‍

Get in Touch

Ready to find and scale your winning ads?

Illustration of a woman with black hair wearing a white top and black skirt, standing beside a large mobile device or screen displaying a user interface.
Work with Kate
Work with Kate
A person holding a smartphone with a collage of various photos of cats, dogs, and a woman on the screen, with white text overlay that says, "My algorithm simply *knowing me*".
A green box with the text 'Le CHAMEAU 1927' in white, partially in shadow.
A woman sitting in a gray armchair next to a small wooden table holding a large potted pink plant. Behind her is a window with curtains and a wicker basket with plants hanging on the wall. A mirror reflects part of her and the room. The image features text that reads, 'POV you're a millennial who discovered pink plants.'
Entrance arch decorated with pink flowers at DogFest 2025, featuring a sign with dog illustrations and event details.
A collage of three photos including a woman shopping in a clothing store, a jar of Emma Hardie Radiant skin moisturizer, and a person holding a box of ELI Mohnda cleansing balm with part of their face visible.