Freelance paid social

creative strategist

Performance creative strategy for eCommerce brands.

Hello.

Hi I’m Kate. I help DTC brands turn data into high converting creative ads on paid social.

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Trusted by 300+ ecom brands

& growth agencies

✷ Expertise in organic +paid strategy ✷ 300+ brands ✷ DTC and B2C experience ✷

01.

✷ Creative is the growth lever ✷ Iteration turns creative into results ✷

02.

✷ Performance comes from insight + testing ✷ Creative drives CPM, CTR, ROAS ✷

03.

View kates' work

Case studies

→ CTR 50% above average for fintech education platform Female Invest

→ 139% ROI and 48% ROI for insurance broker I Got Cover

→ 5.65 ROAS for ecom jewellery brand Louise Carter

More Work

What I do

A range of creative and strategy services on socials designed to improve your brand’s performance.

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Work with Kate

How I work

Insights driven creative direction ✔️ Fast testing cycles ✔️Clear communication ✔️ Creative built to scale ✔️

Why brands work with me

01. Hybrid expertise in organic, paid and strategy

02. Out of the box concepts with big picture thinking

03. Brand and customer understanding informed by ICPs

04. Creative problem solving and iteration

 05. User generated content background

Results

I deliver

✔️ Creative ads built to test, learn and scale

✔️ High volume creative that is powered by psychology + AI

✔️ ICP informed messaging and creative angles

✔️ Designed to optimise CPM, CTR and ROAS

✔️ Competitor and customer research

✔️ Psychology driven insights that strengthen brand positioning

✔️ Pacey iteration and optimisation

✔️ Access to a trusted UGC creator pool

CONTACT KATE

Testimonials

  • "Kate was brilliant to work with and is clearly very passionate about her craft, l'd 100% recommend her!"

    - Jamal Ayton Brown

    Co Founder @ JRNY

  • "Kate is very professional to work with and always looks at how the brief can be stretched to garner more outputs for the client. Would definitely recommend Kate for future work"

    - Sarah Cave

    Account Director @ Creative Race Agency

  • "I was always impressed by the quality of her content and how well it performed"

    - Sally Hunt

    Managing Partner & Co-Founder |

    florescomedia.com | Ex Female Invest Advertising Lead

Contact Kate