Senior paid social creative. Plus the strategy and direction around it.

Freelance creative strategy for DTC brands and agencies. 300+ brands.

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Hi, I’m Kate.

I help DTC brands turn what they know about their customers into creative ads that perform on paid social.

Contact kate

Trusted by 300+ ecom brands

& growth agencies

Creative Strategy Paid Social Logos UK

✷ Hybrid expertise across organic, paid and strategy

✷ Experience with 300+ brands

✷ Deep DTC and B2C understanding

✷ Creative is the growth lever

✷ Ad ideas guided by how customers think and behave

✷ Iteration turns creative into performance

✷ Performance comes from continuous testing and learning

✷ Creative drives CPM, CTR and ROAS

✷ Fast cycles create results

View kates' work
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Case studies

→ CTR 50% above average for fintech education platform Female Invest

→ 139% ROI and 48% ROI for insurance broker I Got Cover

→ 5.65 ROAS for ecom jewellery brand Louise Carter

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More Work

Services 

A range of creative and strategy services designed to strengthen your brand’s performance on social.

  • If you are running ads but not seeing the results you want, I will build a paid social system

    ✔️ Audience research & smart targeting

    ✔️ Customer profiles, ICPs & segmentation

    ✔️ Pain point & motivation mapping

    ✔️ Brand USPs & paid ad angles

    ✔️ Creative concepts, variations & ad copy

    ✔️ Awareness‑stage messaging matrix

    ✔️ Creative optimisation

    ✔️ Performance reviews & insights

  • My services help your brand or your clients’ sound consistent and clear across key touch points like websites, landing pages, ads, emails and social content.

    ✔️ Tone of voice guide that keeps teams and channels aligned

    ✔️ Campaign copywriting for ads, landing pages, emails and social posts

    ✔️ Content strategy including clear pillars, platform specific formats for LinkedIn, Meta, Instagram, TikTok and other key channels relevant to B2C‍ & DTC brands

    ✔️ Conversion focused messaging recommendations for key pages

    ✔️ Performance review & optimisation to refine messaging based on what’s resonating

  • ✔️ Organic social strategy - full brand audit, audience & persona breakdown, organic social SWOT, competitor research platform goals and more

    ✔️ Social media consultancy - account audits, competitor analysis, growth recommendations & best practice guidance for ongoing improvement

    ✔️ Performance review & optimisation - review what is working over LinkedIn, Meta, IG, TikTok etc then refining your strategy accordingly

    ✔️ Creative art direction platform specific out of the box creative ideas

    ✔️ Content creation for global/ecom brands‍ ‍

Work with Kate

How we can work together

Creative built to scale ✔️ Thought led creative direction ✔️ Fast testing cycles

A flowchart titled 'The Creative Strategy Flywheel' illustrating seven steps with purple and gray boxes and arrows showing the process flow. Step 01 is 'Research', step 02 is 'Ideation', step 03 is 'Briefing', step 04 is 'Content Creation', step 05 is 'Evaluation', step 06 is 'Launch', and step 07 is 'Creative Analysis'. Each step includes a brief description of activities, such as comment analysis, research-based plan determination, plan communication, asset creation, asset matching, running new creatives, and hypothesis validation.

✔️ Clear & consistent communication ✔️ Organised workflows that keep our projects smooth ✔️

A spreadsheet with multiple rows displaying asset links, ad copy concepts, and campaign strategies related to static and video formats, including URLs, labels, and notes.
Screenshot of a presentation slide outlining a marketing plan with sections for campaign overview, brand summary, customer profile, creative strategy, testing plan, KPIs, optimization, assets, tools, and creator briefs.

Why brands work with me

01. Hybrid expertise across organic, paid and strategy

02. Distinctive concepts informed by big picture thinking & strategic brand understanding

03. Brand & customer understanding informed by ICPs

04. Creative problem solving with fast & thoughtful iteration

05. Strong UGC background

Results I deliver

✔️ Creative ads built to test, learn and scale

✔️ High volume creative inspired by human psychology & supported by AI tools

✔️ ICP informed messaging & creative angles

✔️ Built to optimise CPM, CTR and ROAS ✔️ Competitor & customer research to uncover fresh opportunities

✔️ Psychology driven thinking that strengthens your brand story

✔️ Pacey iteration and optimisation to keep performance moving

✔️ Access to a trusted UGC creator pool for authentic and high performing content

CONTACT KATE

Nice words from nice people…

  • "Kate was brilliant to work with and is clearly very passionate about her craft, l'd 100% recommend her!"

    - Jamal Ayton Brown

    Co Founder @ JRNY

  • "Kate is very professional to work with and always looks at how the brief can be stretched to garner more outputs for the client. Would definitely recommend Kate for future work"

    - Sarah Cave

    Account Director @ Creative Race Agency

  • "I was always impressed by the quality of her content and how well it performed"

    - Sally Hunt

    Managing Partner & Co-Founder |

    florescomedia.com | Ex Female Invest Advertising Lead

Contact Kate
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A woman sitting in a gray armchair next to a small wooden table holding a large potted pink plant. Behind her is a window with curtains and a wicker basket with plants hanging on the wall. A mirror reflects part of her and the room. The image features text that reads, 'POV you're a millennial who discovered pink plants.'
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Two hands on sandy surface, adorned with multiple gold jewelry pieces, with text overlay stating, "How Louise Carter ruined all my jewelry."