Freelance paid social
creative strategist
Creative strategy that helps eCommerce brands grow through paid social ads.
Hello.
Hi, I’m Kate.
I help DTC brands turn what they know about their customers into creative ads that perform on paid social.
Trusted by 300+ ecom brands
& growth agencies
✷ Hybrid expertise across organic, paid and strategy
✷ Experience with 300+ brands
✷ Deep DTC and B2C understanding
01.
✷ Creative is the growth lever
✷ Ad ideas guided by how customers think and behave
✷ Iteration turns creative into performance
02.
✷ Performance comes from continuous testing and learning
✷ Creative drives CPM, CTR and ROAS
✷ Fast cycles create results
03.
→ CTR 50% above average for fintech education platform Female Invest
→ 139% ROI and 48% ROI for insurance broker I Got Cover
→ 5.65 ROAS for ecom jewellery brand Louise Carter
Services
A range of creative and strategy services designed to strengthen your brand’s performance on social.
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If you are running ads but not seeing the results you want, I will build a paid social system
✔️ Audience research & smart targeting
✔️ Customer profiles, ICPs & segmentation
✔️ Pain point & motivation mapping
✔️ Brand USPs & paid ad angles
✔️ Creative concepts, variations & ad copy
✔️ Awareness‑stage messaging matrix
✔️ Creative optimisation
✔️ Performance reviews & insights
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My services help your brand or your clients’ sound consistent and clear across key touch points like websites, landing pages, ads, emails and social content.
✔️ Tone of voice guide that keeps teams and channels aligned
✔️ Campaign copywriting for ads, landing pages, emails and social posts
✔️ Content strategy including clear pillars, platform specific formats for LinkedIn, Meta, Instagram, TikTok and other key channels relevant to B2C & DTC brands
✔️ Conversion focused messaging recommendations for key pages
✔️ Performance review & optimisation to refine messaging based on what’s resonating
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✔️ Organic social strategy - full brand audit, audience & persona breakdown, organic social SWOT, competitor research platform goals and more
✔️ Social media consultancy - account audits, competitor analysis, growth recommendations & best practice guidance for ongoing improvement
✔️ Performance review & optimisation - review what is working over LinkedIn, Meta, IG, TikTok etc then refining your strategy accordingly
✔️ Creative art direction platform specific out of the box creative ideas
✔️ Content creation for global/ecom brands
How we can work together
Creative built to scale ✔️ Thought led creative direction ✔️ Fast testing cycles ✔️Clear & consistent communication ✔️ Organised workflows that keep our projects smooth ✔️
Why brands work with me
01. Hybrid expertise across organic, paid and strategy
02. Distinctive concepts informed by big picture thinking & strategic brand understanding
03. Brand & customer understanding informed by ICPs
04. Creative problem solving with fast & thoughtful iteration
05. Strong UGC background
Results I deliver
✔️ Creative ads built to test, learn and scale
✔️ High volume creative inspired by human psychology & supported by AI tools
✔️ ICP informed messaging & creative angles
✔️ Built to optimise CPM, CTR and ROAS ✔️ Competitor & customer research to uncover fresh opportunities
✔️ Psychology driven thinking that strengthens your brand story
✔️ Pacey iteration and optimisation to keep performance moving
✔️ Access to a trusted UGC creator pool for authentic and high performing content
Nice words from nice people…
