I create short form content thats designed to convert, for paid and organic campaigns.

This is the hands on stuff. TikToks, reels, UGC style ads. If you need someone to concept, shoot and edit content that actually holds attention and drives action, this is it. I work both in front of and behind the camera, depending on what’s needed.

What’s included:

• TikTok + Instagram videos (organic or paid)

• UGC style content for ads and social

• Concepting hooks + scripting with a conversion first mindset

• CapCut editing + optimised captions

• Repurposing video into multiple assets (eg. reels, stories, cutdowns)

• Trend spotting and applying what’s actually working on the platforms

• Option to add briefing docs and usage terms for creator collaborations

📌 Example: For a gifting experience brand, I created a suite of ad creatives with an average CPC of £0.45 and a ROAS between 8–10x.

I support brands create social and ad strategies that connect with their audience from that first glance.

Here’s how we approach the first 90 days:

30 Days: Setting the Foundation
In the first month we will work on understanding your brand, audience and goals. This is about strategy and prep.

• Audience research & mapping - Identify awareness stages (problem aware, solution aware, etc.)
• Strategy development - Create a content strategy designed to each stage of the funnel
• Audit & performance review - Evaluate and audit your current content for gaps and quick wins (bio rewrites, headline improvements, etc.)
• Content buckets setup - Create clear content buckets for your content aligned with your marketing goals and audience intent
• Initial creative direction - Outline direction for both organic and paid content, focusing on psychology-driven messaging

60 Days: Execution & Testing
We put that strategy into action. Testing and refining to see what clicks with your audience.

• Ad creative planning - Develop scripts, hooks and visuals that align with campaign objectives
• Content production - Start producing organic and paid content with clear guidelines for creators
• Light A/B testing - Test CTA placement, opening lines, hook variations
• Ongoing performance audits - Review content performance and adjust based on initial results
• Refining content funnels - Adjust creative for better flow and conversion
• Copywriting - Full support on captions and other copy

90 Days: Refining & Scaling
Start refining based on the results we’ve seen, scaling successful approaches and then planning for longer term growth.

• Advanced funnel optimisation - Audit funnels and adjust content for higher conversions
• Metrics based creative adjustments - Fine tune creatives based on key metrics like ROAS, CPC, and CPA
• Optimised content production - Continue to scale successful content, focusing on what’s resonating
• Creator management & briefing - Collaborate with creators to ensure content aligns with goals and messaging
• Strategy scaling — Plan for the next phase of growth, including long-term content plans and retainer strategies

👉 If you’re ready to see your content strategy work across every stage, get in touch with us

Hi! 👋 We offer affordable social media management to increase your brand awareness and drive sales. My community-first, engagement-driven approach focuses on more than just creating eye-catching content (although I’m good at that too, just saying 😉). Whether you run a skincare brand, a lifestyle business, or anything in between, there’s no denying the power of social media. If you're ready to increase your online presence and introduce social media to your marketing mix, let me take the pressure off managing your channels so you can focus on what matters most: running your business.

The Onboarding Process

The Inquiry
Thinking about working with me? I’m flattered! Fill out my inquiry form here to get started.

The Consult
Once I receive your inquiry, I’ll reach out to schedule a free consultation. This is our chance to dive deeper into your business and for you to get a feel for how I work. I will send over a personalized proposal outlining how we can turn your social media goals into reality, along with some portfolio work to show you exactly what I can do for you.

The Proposal
After the consultation, I will send over a detailed proposal with clear steps and pricing. Then we’re ready to hit the ground running! This will include a comprehensive audit of your channels.

The Kick-Off
Once the proposal is approved, we will schedule a strategy session to dive into your business and community. From there, we’ll begin creating your first round of content that’s aligned perfectly with your social media goals.

Custom Social Media Strategy

• Content Creation (Reels, TikToks, Carousels, Static Posts, Stories)

• Editing and Copywriting Included

• Done-for-You Posting – Content goes live when and where it should, without you lifting a finger

• Daily Strategic Outbound Engagement – I will proactively engage with your community to grow your following and drive conversions

• Analytics and Performance Reporting – Keep track of progress and understand exactly how your content is performing

Full Social Media Management is Right for You If:

• You’re busy and need help maintaining a top-tier social media presence on Instagram (and beyond).

• You want clear strategic direction, with seamless execution that’s done for you.

• You have a defined brand identity and messaging you want to showcase on social.

• You dream of a cohesive, high-impact social media presence.

Paid social is one of our core strengths. Our team specialises in delivering high-performing campaigns across LinkedIn, X, Facebook, and Instagram — always tailored to your objectives, whether that’s increasing engagement, generating leads, or building long-term brand awareness.

At Gretta, we make the process of working with a paid social agency straightforward and strategic. We’re focused on maximising your ROI and ensuring every pound of your budget is working as hard as it can.

Our inhouse Creative Studio produces compelling ad content designed to capture attention and drive action — creative that not only fits the brief but resonates with your audience across platforms.